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22 Best Sex Toy Websites of 2025 for Your Sexual Wellness Needs

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Founded in 1981 by mother-and-daughter team Phyllis Heppenstall and Kris Butt, Lovers is considered a leader in the sex positive and sexual wellness movement. The site offers oodles of toys, vibrators, lingerie, sexual health products, and Lovers exclusive goodies, and you can also turn to the Lovers blog for everything from product reviews to sexual health info. In 2012, Mattias Hulting and Peder Wikstrom founded Smile Makers by Ramblin’ Brands specifically with vulva owners in mind. Lovehoney is one of the best sex toy stores online because it offers a huge variety of products, and the site is suuuuper user-friendly (with a lot of helpful reviews from customers on most toys!). There, you’ll find big brands like LELO, We-Vibe, and more—plus, Lovehoney also has its own line of products, which offers some of the fancier features for way less.

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Whether you’re searching for sexy lingerie or butt plugs in India, Freaky Fun has multiple couple sex toy options to achieve the perfect orgasm every night. Sex toys, also known as adult toys, are objects people use to have more pleasure during sex or masturbation. Sometimes sex toys can also have medical uses if you have sexual dysfunction or a medical condition. Over the years, Fun Factory’s Manta has topped numerous best-of lists from the best toys for oral sex and the best toys for couples. “[It’s] designed to be great for solo play and partnered sex luminous vibration dildo animal,” Rebecca Alvarez Story luminous silicone dildo 04, founder of wellness brand Bloomi, previously told us.

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